“Enabling access to RevTrax SmartOffers with the Nielsen Marketing Cloud brings one-to-one marketing to a higher level,” said Seth Sarelson, COO and co-Founder at RevTrax. “Through this collaboration we are bringing the power of real-time and adaptive personalization to brands to help them provide extremely relevant user experiences that, at the end of the day, perform a lot better.”
“Access to RevTrax SmartOfferswithin the Nielsen Marketing Cloud helps marketers deliver on the promise of one-to-one marketing in very powerful ways,” said Damian Garbaccio, EVP Commercial at the Nielsen Marketing Cloud. These innovative capabilities will be brought to bear for Kimberly-Clark beginning this fall. RevTrax’s SmartOffers solution delivers personalized digital coupons that consumers can load on their mobile devices, add to their retail loyalty cards, or print out at home.
The Nielsen Marketing Cloud uses advanced machine learning and data modeling technology, which adapts consumer segments to up-to-the-second changes in consumer behavior. The application introduces the power of machine learning to offer promotions to provide more relevant customer experiences and better marketing performance.Īs part of the Nielsen Marketing Cloud’s expanding suite of marketing planning, activation and analytics applications, access to RevTrax SmartOfferswill help further drive one-to-one marketing tactics that improve customer experience, product sales and drive store traffic. Kimberly-Clark is leveraging this new application within the Nielsen Marketing Cloud to more efficiently test their incentive ideas and to increase their return on investment for digital promotions. 18, 2016 – Nielsen today announced that brands can leverage an advanced marketing optimization solution, made available by Nielsen Marketing Cloud and RevTrax SmartOffers®, that continuously updates offer creative based on real-time changes in consumer behavior.
The ceremony included a choir from Richmond's Swansboro Elementary School, speeches from scholars, community members and officials and the uncovering of the sign at the site near North Fifth Street and Hospital Street in Richmond.Solution enables Kimberly-Clark® to continuously optimize coupon creative to improve customer experience and marketing performance Walker Governor's School, speaks after the unveiling of the state historical marker for the Shockoe Hill African Burying Ground on Sunday. Read more about this site and its history. The site is under review by the National Park Service for potential inclusion in the National Register of Historic Places. In March, the state review board and the board of the Virginia Department of Historic Resources voted unanimously to list the site, as part of a larger burying ground district, on the Virginia Landmarks Register. Over the past several years, Smith has worked as part of a team seeking state and federal historic recognition of the Richmond site.
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“With 22,000 free and enslaved burials over 30 acres, this was one of, if not the, largest burial ground for the enslaved in the nation,” Ryan Smith, Ph.D., a professor in the Department of History in the College of Humanities and Sciences at Virginia Commonwealth University, said in a VCU News interview in March. The marker is posted at the site, at the corner of North Fifth and Hospital streets in Richmond, where the remains of more than 20,000 Black Americans are interred. On Sunday, a group of scholars, community members and officials celebrated the unveiling of a state historical marker at the Shockoe Hill African Burying Ground.
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